Social media is nothing new, and everybody understands the importance of giving your brand a voice on social media. But don’t think that simply posting on your company’s Facebook page will create miracles. Sure, social media platforms have given us a means to build, engage, and expand our client base, in a relatively cost effective manner. But let’s not kid ourselves – without an exciting, original and personalized approach – our message will just be lost in the noise.
Here are a few tips – regardless of budget – that can help you stand out on social media.
Understanding that your venue needs to be present on social media is a no-brainer. You want to communicate with your potential guests, and all your potential guests are on social media. However, not all social media users are alike, and strategies that work on one platform may miss the mark on another. Social platforms like Facebook and Twitter are completely mainstream among baby boomers and other “seasoned” guests, while more recent platforms such as Snapchat and Instagram attract a younger audience. Varying your content and messaging across these platforms can make your social marketing more effective with a broader audience.
Make sure that your message is timely and topical and that it places your venue within a seasonal context. Some pretty obvious examples include advertising your venues’ amazing roof top terrace with breathtaking views for those summer events, or hotel spa services with a mother-daughter getaway message in the weeks leading up to Mother’s Day.
Seasonal messaging isn’t limited to big, national holidays. Venues should be creative and think locally. Every destination boasts its own local festivals, attractions and cultural observances. By referencing local points of interest, venues can not only promote their brand, but they can also promote their town, city, or region as well. That can lead to greater, long-term impact and growth.
The real potential of social media marketing is its ability to create a relationship between a brand and a customer. It all comes down to the experience, and even the feel of a personalized care. The biggest players in the hospitality industry achieve this in part through custom mobile apps where guests can interact with the front desk, order room service, book spa time, and more. But even a small, boutique hotel can use a social media (or even text messages) to converse with guests. Let your guests know at check in that if they need anything, you’re just a text away. Once they open that line of communication, you can use it to occasionally check up on them and to show your appreciation. Just remember to use with moderation.
Use your social media to guide your customers in the early stages of their event planning by providing them with useful information, tips and fun facts.
Perhaps they are coming in from abroad – provide them with useful tips to get around the city, things to see and do while they are in town.
No matter what your business, no matter how big or small you are, this gives you the chance to show interest, become a reliable source – giving them a way to get the most out of their event experience.
You can be helpful, but that alone won’t cut it. You need to spark interest, convey enthusiasm. People are coming to your event venue to have a good time!
Use the medium that will resonate best with your clients: amazing pictures of your venue, table settings, cocktails and more will boost your Instagram followers, or short on-the-moment videos on Snapchat are also a fantastic way to give people a glimpse and feel of your event venue.
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